Helping the World ‘One Photo at a Time'

Stories of Caring

Helping the World ‘One Photo at a Time'

Imagine if a photo taken at your granddaughter’s dance recital could help doctors in Paraguay repair a young girl’s cleft palate or an image from your trip to the Caribbean could help a family in need put food on the table. Thanks to Donate a Photo, Johnson & Johnson has helped turn thousands of “selfies” and other snapshots into a way to support our trusted non-profit partners around the world.

Every time a photo is uploaded to the Donate a Photo site using a free mobile app, Johnson & Johnson donates $1 to a charitable organization. Users choose the cause they want to help from a list of our trusted non-profit partners and Johnson & Johnson makes it happen. The app is free and easy to use.

“Donate a Photo was developed as a way to bring together individuals, the company and our partners around a shared desire to do good,” says Susan Can, Director of Corporate Equity for Johnson & Johnson. “The program is an extension of the Johnson & Johnson commitment to caring that has been a central part of the company’s culture for more than 125 years.”

And thanks to the power of social media, individuals can also share their photos on Facebook, Twitter and Instagram, further spreading the word about the program and the causes they support to friends and family.

Since its launch last April, the photos uploaded to Donate a Photo’s site run the gamut from cooing babies and serene sunsets to playful pets and smiling schoolchildren. So far, more than 170,000 photos have been shared by more than 12,000 users. The money raised has helped make an immediate impact in communities around the globe by improving the lives of thousands of individuals including:

“Anyone with a mobile device can make a difference,” Can adds. “This platform is about helping people to live healthier, happier lives, one photo at a time.”

To learn how your photos can help make a difference, visit

* Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn't reached, the cause will still get a minimum donation.

From the 2013 Johnson & Johnson Annual Report