When it comes to exercise, finding the time and the right workout to fit your fitness level can be a daunting challenge. Thanks to the Johnson & Johnson Official 7 Minute Workout App, which was introduced earlier this year, you don’t need an expensive gym membership or personal trainer. Getting started is as simple as using your smart phone or other mobile device to get moving.
Since its launch in January 2014, more than 400,000 people have downloaded the free Johnson & Johnson Official 7 Minute Workout App, which features a dozen workouts that users can customize to reach their fitness goals. What’s more, the app has been ranked No. 1 on the free “Health & Fitness” charts in more than 30 countries globally.
“We are really excited about this because it offers a way for us to promote a healthy lifestyle not just for our own employees, but for everyone,” says Chris Jordan, Director of Exercise Physiology at the Human Performance Institute (HPI), a Johnson & Johnson company.
The 7 Minute Workout first made headlines in May 2013, when Jordan and fellow HPI Performance Coach Brett Klika wrote about it in the American College of Sports Medicine’s Health & Fitness Journal. In the article, they explain that high-intensity interval training can provide many of the same fitness benefits as prolonged endurance training in much less time.
The 7 Minute Workout combines high-intensity aerobic and resistance training using only body weight and limited rest, and is scientifically proven to provide better results than traditional programs in much less time. Creating the app made the workout that much more accessible to anyone with a mobile device.
“The Official 7 Minute Workout App provides a simple and accessible exercise solution for almost anyone, anytime, anywhere,” Jordan explains. “I believe it’s an ideal choice for individuals interested in improving their physical fitness.’’
The Johnson & Johnson Official 7 Minute Workout app is the only one of its kind to feature 12 new workouts that can be customized and modified to create more than 1,000 variations. Users can also build their own routines by selecting from 36 different moves and putting them in a scientifically proven sequence that lets one major muscle group recover while another is working.
The app serves as a personal trainer with more than 30 minutes of high-quality video featuring demonstrations of each fitness move. Users can rate every workout and individual exercise, which lets “the app learn your style and challenge level, so it can suggest custom workouts,” explains Jordan.
The app’s Smart Workout mirrors the experience of working with a personal trainer. Like a trainer, it offers varied workouts and recommends intensity increases based on a person’s self-assessed fitness level and motivational level. A dashboard called “My Performance” keeps a record of every workout so they can easily be done again.
“Our goal is to create innovative, science- and technology-based solutions that make it easier for consumers to improve their health,” said Sanjay Gupta, President of Wellness & Prevention, Inc., a Johnson & Johnson company. “This fun and engaging new mobile app is designed to do just that.”
From the 2013 Johnson & Johnson Annual Report